Facebook Tries Letting Pages Show News Feed Ads To Non-Fans

Facebook seems determined to impress investors, as today it begins testing an aggressive web and mobile news feed ad unit that lets Pages pay to show their posts to people who didn't subscribe to them. Previously, Pages could only reach people who weren't fans with ads in the web sidebar or through Sponsored Stories noting someone's friend had interacted with the Page. These new non-fan news feed ads will let Pages push their best content all across the social network, but could lead businesses who've spent years earning and buying Likes to ask "What was the point?"

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