Microsoft’s ‘Meh’ New Logo: Graphic Design Expert Armin Vit Weighs In [TCTV]

Microsoft today unveiled a new corporate logo, its first large-scale logo redesign since 1987. Everyone with a working set of eyeballs can weigh in on whether they like it or not -- and many people have with quite amusing results. But it's always good to get insight from an expert, someone who focuses on this kind of thing full-time. So I was really pleased to have the opportunity to talk with Armin Vit, the co-founder of Austin, Texas-based graphic design firm UnderConsideration and the editor of Brand New, a popular blog which obsessively monitors and critiques corporate logo designs and redesigns (if it's not in your RSS reader, it ought to be -- it's one of my favorites.)

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ohe-aLCtYrE/

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