From Zero To Talktime Hero: Facebook Tests A New Way To Sign Up Users In India, Offering $1 Mobile Voice Credits

Facebook is testing out a new way of picking up mobile users in international markets -- a crucial part of its strategy to continue building out its user base as subscriber growth slows in markets like the U.S. In India, Facebook has launched Talktime, which gives users 50 Rupees (about $1) in calling credit when they sign up to Facebook via their mobile devices. It also offers users a further Rs50 when they refer a friend to sign up.

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