Ballmer’s Secret Message: We’re Making Microsoft Cool

In a letter to shareholders on Tuesday, Microsoft CEO Steve Ballmer laid out a vision of the company as a devices and services business. It is, he noted, “a significant shift, both in what we do and how we see ourselves.” It promises more devices like the Surface and the Xbox -- that is, hardware made by Microsoft itself -- will be coming to market. And beneath it all is a subtext. After years asleep at the wheel, Microsoft is finally waking up.

Source: http://www.wired.com/gadgetlab/2012/10/ballmers-secret-message-were-making-microsoft-cool/

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